Communications & Marketing Director | Home Builders Association of Greater Austin
Austin, TX, Position Summary The Home Builders Association of Greater Austin (HBAGA) seeks a creative, organized, self-motivated individual who has demonstrated excellence in public-facing communications, written materials, and program marketing. The Director of Communications & Marketing will work cross-departmentally to enhance current and develop new marketing and communications systems to expand the impact and visibility of the organization with its members and the general business community. This includes integrating a broad range of marketing, communications, and publications through multiple channels with an emphasis on producing a digital media strategy and integrating an online member community. Essential Duties and Responsibilities
The essential functions include, but are not limited to the following:
Implement marketing and communication initiatives that align with the HBAGA’s strategic plan to enhance the reputation of the industry while driving member value through engagement.
Integrate internal and external marketing and communications efforts, maintaining a focus on campaigns and communications that directly grow HBAGA’s audience from membership, events, publications, and resources.
Responsible for ensuring consistency of approach and branding throughout all media content and marketing initiatives. Directs the development of creative and innovative approaches to member engagement campaigns.
Design and manage communication channels, including the content for the website, social media, publications, and/or video production to improve the readership and viewership of all channels.
Develop and execute various elements as it relates to the Association’s website, social media channels, email marketing, videos, etc. This may include content, advertisements, editing, proofreading, layouts, printing, and mailing or electronic distribution.
Provide routine administration of the website.
As the gatekeeper, format and execute email marketing to membership, including, but not limited to weekly e-newsletter, event promotions, and marketing for educational programs. This may include event promotions and marketing for educational and informational programs.
Maintain regular social media presence including messaging, comment correspondence, sharing, and updating information to increase utilization and usefulness to members and the public.
Responsible for the design, editorial schedule, and layout for all HBAGA publications including the Advocacy Reports, Parade of Homes magazine, and the HBAGA regional magazine.
Integrate and manage the new online member community.
Facilitate and coordinate media requests on behalf of the association.
Prepares speeches, talking points, articles, and presentations for the CEO and other Board Senior Officers.
Manage vendor relationships to derive the highest value while maintaining costs.
Attend and assist with association events, which range in attendance from 20 to 1,200 people (luncheons, galas, networking events, sporting events, area council meetings, etc.)
Works cross-departmentally with staff and collaboratively to serve the marketing needs of the organization.
Staff liaison for committees and councils as assigned by the CEO – includes scheduling meetings, coordinating with the member chairs, and documenting meetings through an agenda and minutes.
Performs other duties as assigned.
Qualifications (Knowledge, Skills, and Abilities)
Bachelor’s Degree (or at least 5 years of related work experience)
Superb organizational abilities and time management skills to consistently executed and meet deadlines.
Strong written, analytical, and oral communication skills, including the ability to distill complex issues into compelling communications.
Well-versed in the latest trends in multi-platform, cross-channel communication
Experience managing a website and social media content, newsletters, and other digital communications strategies
Proactively interprets relevant insights and/or data points and recommends pathways to improve marketing and communication efforts.
Self-starter with self-confidence and a strong eye for detail.
Experience using Microsoft Office suite
Experience in Adobe Design Suite, Canva, or other graphic design tools.
Ability to interact collaboratively with members and staff at all levels and represent the organization with a high degree of integrity, diplomacy, and professionalism.
Experience at a trade or professional association is preferred but not required.
Experience in using an Association Management System such as Atlas, MC Trade, or Weblink is preferred but not required.
Homebuilding industry experience is not required.
Full medical, dental, and vision insurance coverage. Paid holidays and paid time off. Small 6-person team of collaborative and dynamic individuals.
To apply, please visit the following URL:https://jobs.marketinghire.com/jobs/rss/16854096/communications-marketing-director→