Director, Global Software Marketing | Rockwell Automation
, Job Description Rockwell Automation is seeking a passionate, proven, and a visionary marketing director to lead development and execution of global marketing strategy for our software portfolio under Software & Control business. At Rockwell Automation, we believe in the power of combining data and technology to achieve results in manufacturing and production. We have dramatically expanded our offerings with a slew of recent acquisitions to help companies bring information technology (IT) and operational technology (OT) together thus bringing the benefits of the Connected Enterprise to the production system. Our Production Operations Management (POM) portfolio consists of manufacturing execution systems (MES), performance, quality, supply chain management, data management, edge, analytics, and machine learning software that enables customers to improve operational productivity and meet regulatory requirements. In this role, you will report to the Global Director of Portfolio & Partner Marketing and lead a team of experienced marketers to lead development of go-to-market strategies and marketing programs that acquire new customers, retain, and grow existing segments. As we continue to see the adoption of cloud solutions accelerate within the industrial sector, this role becomes a key catalyst to accelerate Annual Recurring Revenue (ARR) goals for the company working alongside the sales and commercial teams. If you like to be part of a high-performing Rockwell Automation marketing leadership team whose vision is to be a customer-obsessed growth engine for the company through deep customer intimacy, highly differentiated solutions and innovations, powerful thought leadership content and narratives, and seamless omnichannel customer experience, this position is ideal for you. What you will do Lead development and execution of global software marketing vision, strategy, and plans (both annual and multi-year) to achieve overall company growth targets including ARR targets Work closely with BU leadership (SVPs, VP/GMs) and serve as single point marketing contact to convert their vision and priorities into marketing strategies and tactics to support product line revenue goals Lead marketing participation in senior leadership reviews and be responsible for communicating status of software marketing initiatives and results for key growth initiatives Lead, coach, and mentor a team of experienced software marketers (Strategic Marketing Managers, Commercial Marketing Managers) and motivate them to deliver on the marketing IBOs (Integrated Business Objectives) set forth by VP of Global Marketing. Orchestrate successful product launches by leading marketing team efforts working closely product management, sales, enablement, regions, and other key stakeholders and track product commercialization success metrics. Be accountable for staffing & recruitment, budget facilitation, reporting and monitoring of key performance indicators (KPIs) Responsible for leading marketing efforts (content, campaigns, coordination) for the delivery of synergy revenue targets for new acquisitions in software space. Oversee the development of core software positioning, messaging and compelling content and solution narratives, including customer and field facing product collateral to communicate value propositions and differentiation to customers, channels, and partners. Lead development and execution of best-in-class marketing plans and programs that successfully drive top of funnel leads (MQLs) and drive demand for software solutions. Co-ordinate with the director of Omni channel demand gen to establish clear campaign metrics of success and make the team accountable for delivering them. Collaborate and co-ordinate with regional VPs and marketing directors and provide marketing support to deliver regional marketing priorities Facilitate collaboration between portfolio and industry marketing teams to achieve portfolio pull-through for industry-led marketing campaigns through industry-centric content and messaging Provide guidance to the partner marketing team and identify and deliver enablement and activation needs for the partner network (distributors, OEMs, system integrators, and technology partners) Oversee marketing efforts for portfolio content at key events such as Automation Fair, ROKLive and key industry events and provide direction for proper positioning, messaging and differentiation for software products and solutions Basic Qualifications Bachelor’s degree in business, marketing, IT, engineering, and related disciplines. MBA preferred Ability to travel 25-30% of time as per business needs Legal authorization to work in the US is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. Preferred Qualifications 8-10 years of experience in a marketing leadership role with experience in software marketing Experience developing marketing strategies and execution playbooks with proven results Experience marketing enterprise software, cloud technologies and SaaS offerings Experience managing and mentoring high performance teams. Passion for coaching and mentorship Passion and curiosity for technology, evolving trends in digital transformation, cloud, analytics & IIoT Ability to connect the dots across a broad portfolio of offerings & articulate strategy, differentiation Strong leadership skills – personal leadership and collaboration skills Excellent written, oral, and presentation skills with executive presence and ability to develop strong relationships with senior level executives Be strategic and customer centric. Be a strategic thinker as well as a practical doer Excellent team player with a global mind-set and ability to work with global and virtual teams Excel at cross-team collaboration, creative thinking, problem solving and have a bias for action Ability to work on tight deadlines, multi-task, and manage multiple priorities. Be able to course-correct and influence stakeholders in a fast-paced environment. Prior experience working in automation industry, experience marketing to various industry types (discrete, batch/hybrid, and process) Proven experience leading global, integrated B2B marketing programs with demonstrated success driving pipeline and marketing-sourced & influenced revenues Prior experience working in a top strategic consulting firm is a big plus Possess an expert understanding of how to drive Annual Recurring Revenue (ARR) and marketing for subscription software Possess strong decision-making and critical thinking skills. Strong project management skills with experience gaining consensus and driving results #LI-JL2 We are an Equal Opportunity Employer including disability and veterans. If you are an individual with a disability and you need assistance or a reasonable accommodation during the application process, please contact our services team at +1 (844) 404-7247.
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