Director of Marketing | Alliant International University
San Diego, California, Director of Marketing
Alliant International University is a professional practice University committed to excellence in four areas: Education for Professional Practice, Scholarship, Multicultural and International Competence and Community Engagement. The University provides students with the highest quality of education through excellence and innovation in academic scholarship, applied training and research, and community service, particularly to underserved populations. Through its Mission, the University’s goal is to equip students with the competencies they need to provide public benefit and make an impact in their communities by addressing major contemporary social issues. Core competencies of the University’s training programs include cultural diversity, which is infused in courses and field placements and is manifest in the diversity of its students, faculty. Our Mission: Alliant International University prepares students for professional careers of service and leadership, and promotes the discovery and application of knowledge to improve the lives of people in diverse cultures and communities around the world. Our Vision: An inclusive world empowered by Alliant alumni. The Director of Marketing under the general direction of the Vice President of Marketing, oversees all aspects of demand generation for Alliant International University’s schools and programs. This includes marketing plan development, strategy definition, creative execution (including overseeing copywriting and art direction), tactical implementation, analytics, and budget management as well as relationship management with Deans, faculty, admissions, and executive leadership. The Director provides analytics, reporting, and recommendations using appropriate analytics tools and platforms in partnership with agency partners to optimize campaigns and budgets, in close collaboration with the Vice President of Marketing. The Director must have a comprehensive knowledge of the assigned school(s) programs and target markets, and proven expertise in marketing and advertising. The Director will also be responsible for managing the details and the resources needed to execute effective marketing programs. Alliant is recruiting for a full-time role, ideally located in the Phoenix, AZ or San Diego, CA areas. This person will be largely be working remote, but may need to be on campus occasionally. Duties & Responsibilities:
Develop marketing plans working closely with academic leadership, management, creative and content teams, and distribution partners, to create an effective and efficient marketing strategy focused on growing enrollment for our programs.
Lead the strategic and tactical execution of campaigns, promotional calendars, ongoing optimizations, results reporting, analysis, and recommendations for ongoing improvements.
Directs the development of content and marketing assets and distributes marketing and communication materials designed to meet marketing objectives.
Execute comprehensive branding strategy in a cost-effective manner and ensure long-term brand strategy; Conduct customer, brand, and product research initiatives as required.
Develops strategies to target key population/demographic segments; integrates the latest technology platforms into marketing research, strategy, and execution.
Identify differentiators, key messaging, and positions each program to grow volume and market share and to support overall brand positioning.
Manage marketing budgets and assess ROI of marketing expenditures; consults with the Vice President of Marketing and University stakeholders to share insights for program planning and budgets.
Manage agency providers, consultants, freelancers, and other suppliers, including contract negotiation and management to ensure consistency with departmental budget, goals, and related programmatic initiatives.
May oversee the operation of a company’s website or email marketing program and provide analytics review
Ensures that all marketing content and deliverables are professionally written and error-free.
Ensures internal control oversight and compliance with laws and regulations, safeguarding of assets, compliance with University policies and procedures, reliability of internal and external reporting, and efficiency and effectiveness of operations. Creates an effective control environment, conducts risk assessment, implements, and monitors controls.
Perform other related tasks, duties and responsibilities as required, assigned or directed.
Proficiency with Microsoft Office applications, Salesforce, and Marketo or marketing automation database.
Excellent personnel management and development skills
Successful record in senior marketing roles and creating marketing campaigns
Advanced skills in digital and print marketing, content marketing, and social media marketing
Excellent leadership, communication, and decision-making skills
Experience managing multiple complex stakeholder groups.
Proven ability to plan and manage budgets.
Superior communication skills, both written and verbal. Comfortable and experienced presenting to senior executive audiences.
Analytical and able to extract meaning from data and use this to optimize both the team’s approach and a company’s forecast.
Possesses excellent customer service skills.
Knowledge, skills, and abilities to work with people with diverse sexual orientations, racial, ethnic, cultural, academic, and socioeconomic backgrounds as well as those with disabilities.
Sensitivity to cultural diversity and ability to communicate and interact effectively with people of all ages and diverse background
Proven ability to work effectively as a team player
Highly motivated, focused and results oriented
Ability to exercise discretion and tact in all interpersonal contacts, and to maintain confidentiality at all times
Ability to manage multiple tasks according to required deadlines
Maintain composure under high stress conditions
Ability to be optimistic, positive, and supportive in all interactions with others
High level of accuracy and attention to detail
Education: Bachelor’s degree in marketing, advertising, communications, business, or a related field from an accredited college or university is required. Master’s degree is preferred.
Experience: Ten (10) years of experience in direct-to-consumer marketing. Extensive experience developing and executing integrated marketing and lead generation campaigns and managing multiple marketing projects, including a successful record of accomplishment of meeting deadlines and deliverables. Minimum of 5 years of direct team leadership experience. Higher education experience highly desired but not required
Certifications, Licenses, etc.: None
Please submit a resume and cover letter
Background Check Requirements: Employment is contingent upon successful completion of a background check (including criminal, prior employment and education verification). Failure to satisfactorily complete the background check may affect the application status of applicants or continued employment of current University employees who apply for the position. Additional Information: Anti-Discrimination Policy: Alliant International University prohibits unlawful discrimination, harassment or retaliation in its educational programs, services and activities, and in employment practices, including but not limited to internal promotions, training, opportunities for advancement, terminations, relationships with outside vendors, use of contractors and consultants, and in its admission or access thereto, on the basis of race, ethnicity, national origin or descent, color, creed, religion, sex, age, marital status, disability (including physical, disease, psychiatric or psychological disability), medical condition, pregnancy, veteran status, sexual orientation, gender identification or expression, hair style or texture associated with race, or any other characteristics protected by applicable law. Alliant International University is an Equal Opportunity Employer, committed to ensuring a high quality of education through the diversity of the University community and the curriculum. Women, people of color, people with disabilities and people from other underrepresented groups are encouraged to apply, as we actively seek to increase diversity at all levels. The University will conduct its programs, services and activities consistent with applicable federal, state and local laws, regulations and orders. Applicants must currently be authorized to work in the United States on a full-time basis. Offers of employment are contingent upon the presentation of documents that demonstrate a person’s identity and authorization to work in the United States, which are consistent with the provisions of the Immigration Reform and Control Act. Applicants with disabilities and applicants who require assistance completing an application may contact Human Resources at firstname.lastname@example.org or 858-635-4509. The California Consumer Privacy Act (CCPA) requires that we provide you with this Notice at Collection for California Employees and Applicants . This notice is about the collection and use of your personal information. We encourage you to read this notice carefully. Governing legislation: Titles VI and VII of the Civil Rights Act of 1964, the Civil Rights Act of 1991, Title IX of the Education Amendments Act of 1972, Section 504 of the Rehabilitation Act of 1973, the Americans with Disabilities Act of 1990, the Age Discrimination Act of 1975, the regulations implementing these statutes, and applicable federal and California law. Alliant International University is a smoke and tobacco free environment. Company: Alliant International University, Inc. Country: United States of America State/Region: Arizona City: Phoenix Postal Code: 85001 Job ID: 197605 To apply, visit https://jobsearch.createyourowncareer.com/Alliant/job/Phoenix-Director-of-Marketing-CA-85001/766154301/ Copyright ©2022 Jobelephant.com Inc. All rights reserved. Posted by the FREE value-added recruitment advertising agency jeid-237d5b6e6b876d4892a58ca0bd037d92
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