Email Operations Analyst | Earthjustice
San Francisco Washington DC remote,, Earthjustice is the premier nonprofit environmental law organization.?We take on the biggest, most precedent-setting cases across the country.?We wield the power of law and the strength of partnership to protect people’s health; to preserve magnificent places and wildlife; to advance clean energy; and to combat climate change.?We partner with thousands of groups, supporters, individuals and communities to engage the critical environmental issues of our time, and bring about positive change. We are guided by a passionate, ambitious vision for the future for people and our planet: until justice stands for all, we will never rest.?We are here because the earth needs a good lawyer. Founded in 1971, Earthjustice has a distinguished track record of achieving significant, lasting environmental protections.? We achieve this by hiring people who share a passion for justice and a healthy environment.?Our headquarters are in San Francisco with offices in Anchorage, Juneau, Los Angeles, Miami, Tallahassee, Honolulu, New York, Philadelphia, Chicago, Denver, Seattle, Bozeman, and Washington, DC.
Earthjustice is looking for a motivated, organized and environmentally-oriented Email Operations Analyst to add to its Digital Fundraising and Engagement (DFE) team. The Specialist serves as a key member of the Development Departmental to support a collaborative, holistic and cohesive fundraising environment, and to cultivate and steward our nearly 2 million list members and 110,000+ donors.
Digital Fundraising currently provides nearly 10% of the organization’s annual $100M+ revenue. Earthjustice has launched a $825 million, five-year fundraising campaign of which $50M will come from online donors. To help achieve this goal, the Analyst will design advanced segmentation strategies, keep a close eye on improving deliverability, and maintain good data flows and hygiene. Candidates should be comfortable with email coding (HTML/CSS), deliverability best practices, spreadsheets, analytics and non-profit CRMs. A non-profit background is a plus but not required. The Analyst reports to the Director of Digital Fundraising and Engagement and will work in close coordination with the DFE team, all teams in Development, and the Digital Engagement Communications team (DE). This role can be located in San Francisco, Washington DC, or remote from the United States.
Email Audience Strategy (40%)
Develop and implement strategies for segmentation and engagement of a large, diverse email list of donors, activists, and prospects with the ultimate goal of donor conversion, upgrade, and retention, in close collaboration with the DE team and all Development teams.
Maintain reporting structures to track goals and performance of current and potential donor segments.
Propose longitudinal and one-time experiments to better understand individual segments.
Produce segment personas, aid DFE in creating content that matches those personas, and work with Development teams to target opportunities (such as Legacy Giving, Midlevel support) to segments most likely to respond.
Provide feedback on audience strategies across other media as needed, such as paid advertising and awareness marketing.
Email Deliverability (25%)
Closely monitor deliverability trends across the entire email list of donors, prospects, and activists.
Develop systems and reports to identify when and how to address deliverability problems.
Lead the Development & Communications departments in understanding deliverability best practices and propose shifts when current processes or strategies do not align with best practices.
Propose longitudinal or one-time experiments to better understand how to improve deliverability.
Maintain relationships with external consultants to lean on industry expertise as needed.
Data hygiene (20%)
Closely monitor data hygiene in our ESP/eCRM, developing reporting systems and processes to identify and resolve problems.
Document and work with DFE & DE to improve data field management and hygiene within our ESP/eCRM.
Work closely with Development Operations to maintain list hygiene and clean-up routines between donor databases.
Email Campaign Production (15%)
Produce high-quality email templates to be reused in fundraising campaigns throughout the year.
Support DFE in troubleshooting and fixing broken email elements.
Evolve QA process for email campaigns in collaboration with the DE Communications team, with specific ownership on QA for digital fundraising.
Work across Development to develop and implement highly targeted email campaigns to our donor audiences (such as Planned Gift donors, Major Gift donors, and Justice Partners).
Support team as needed with the creation of all outbound HTML email messages to our nearly 2 million supporters, including drafting copy for outgoing event and informational emails.
Furthering Diversity, Equity, and Inclusion (DEI) at Earthjustice (Ongoing)
Proactively pursue and utilize internal and external resources to support a personal and professional development journey that increases awareness and sensitivity to the needs and concerns of individuals from diverse cultures, backgrounds and orientations.
Participate in internal committees and working groups to further institutional priorities and build an inclusive and equitable work environment that encourages and celebrates differences.
Ensure the incorporation of inclusive practices in all duties and responsibilities, on a consistent and ongoing basis, including but not limited to verbal and written interactions with constituents and Earthjustice staff.
The following skills are preferred but not all are required; will consider candidates with relevant skills.
5+ years of relevant professional experience.
Experience working in or with a non-profit.
Experience with an Enterprise-level ESP/eCRM tool—preferably EveryAction.
HTML/CSS and Photoshop experience.
Fundraising CRM experience (Earthjustice uses Blackbaud Enterprise).
Demonstrated history of segmented audience management across a list of 100,000+ constituents.
Knowledge of email deliverability monitoring tools and best practices
Aptitude for designing email strategy, templates, dynamic content, and automation.
Understanding of how to use digital analytics and reporting structures to assess campaign performance and propose improvements.
Ability to map data flows across contact management systems (from ESP to CRM).
Understanding of APIs, multi-channel message orchestration, and relational data models is a plus.
Ability to juggle multiple projects with a strong attention to detail.
Background and interest in environmental issues, racial justice, or social justice preferred.
Strong written and in-person communications skills.
Demonstrates an awareness and sensitivity to the needs and concerns of individuals from diverse cultures, backgrounds and orientations.
Contributes to the creation of a diverse, equitable and inclusive work culture that encourages and celebrates differences.
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