Impact Marketing Manager | Harvard University Medical School
USA – MA – Boston, Harvard Medical School is seeking an innovative marketing professional who has a passion for emerging biomedical research and technologies that are relevant to and impactful for society. The Impact Marketing Manager will have the confidence and courage to think outside the box to employ novel marketing strategies to build and expand HMS’ impact brand story and drive awareness and engagement with target audiences. A key new position in the Office of Communications and External Relations (OCER) reporting to the Senior Director of Content Strategy, the incumbent will have solid marketing experience in the biomedical research, health care, academic medicine, and/or technology fields and come prepared to establish a productive, results-oriented impact marketing program at HMS. The successful candidate will also be an experienced content marketer who can leverage the stories of HMS’ transformative impact in the field of biomedical research to expand and reach key audiences and build journeys that nurture engagement. Specifically, the Impact Marketing Manager will: Lead the development and implementation of marketing plans for specific research and technology development initiatives to advance the School’s impact brand story internally and externally. A particular area of focus will be on biomedical informatics, which includes information processing, AI, and machine learning. Create strategies and tactical action plans to build and drive growth in key channels and audience segments to meet planned goals and objectives. Act as project leader and liaison to internal and external stakeholders to influence marketing campaign messages and convert them into effective marketing programs leading to increased awareness, improved audience engagement and growth, and, ultimately, expanded opportunities for research collaboration and funding in a rapidly evolving environment. Work closely with department, program, and faculty leaders, administrators, and subject matter experts to understand and assess marketing and brand storytelling opportunities and needs. Lead efforts to understand perceptions of current and prospective audiences. Conduct in-depth audience research from multiple internal and external sources to define audience problem statements, success metrics, brand reputation, needs, personas, and the like. Participate in content creation and storytelling across multiple formats to convey to target audiences the impact of HMS’ work and its relevance to society. Use writing and editing skills to develop content that facilitates awareness, engagement, and learning. Translate complex scientific and technical messages into clear, concise marketing messages. Create elevator pitches to be used by HMS leadership, faculty, and others to provide concise, consistent, and compelling messaging that helps describe our work in key areas, its impact, and why people should care about it. Serve as a steward of the HMS brand—and the brand of its priority initiatives—at industry tradeshows and events. Work closely with department/initiative leaders to identify worthwhile opportunities and develop and execute engagement plans. Travel to and represent HMS at industry events when appropriate. Work collaboratively with OCER colleagues—digital and creative, social, science communications and media relations, editorial, and multimedia—to leverage knowledge and resources, ensure consistency of messages, and execute research marketing and communications objectives across owned, earned, and paid channels. Lead and manage projects from needs assessment to implementation, identifying opportunities, establishing priorities, securing necessary resources, and coordinating and managing messaging, stakeholders, and deadlines. Develop success metrics and KPIs to demonstrate effectiveness of impact marketing initiatives. Analyze research market data and adjust strategies and tactics accordingly. Perform additional duties as assigned. This Staff role may start as a remote position due to the COVID-19 pandemic and while restrictions are still in place. The current remote nature of this role is considered temporary and may change as the University continues to evaluate options. While we continue to monitor the evolving COVID-19 guidelines, local on-campus work may be expected for some roles. Harvard Medical School does support flexible schedules, subject to individual departments’ business needs. Harvard requires COVID vaccination for all Harvard community members. Individuals may claim exemption from the vaccine requirement for medical or religious reasons. More information regarding the University’s COVID vaccination requirement, exemptions, and verification of vaccination status may be found at the University’s Bachelor’s degree and a minimum of seven years of experience in marketing and communications, preferably in the fields of biomedical research, health care, and/or academic medicine. Applicants must include a resume, cover letter, and three relevant samples of marketing plans and/or collateral. Finalists will be asked to complete a science writing and editing assessment. Solid track record creating and executing detailed marketing and communications plans, measuring and analyzing results, and using data to inform future decisions. Experience in an impact and/or product marketing role strongly preferred, preferably with examples of successfully launching and growing new products or entering new markets. Background and/or technical knowledge in biomedical informatics/AI/machine learning extremely helpful. Superior writing and brand storytelling skills with an ability to translate complex information—especially research/scientific content—into concise, clear communications for both lay and scientific audiences. Demonstrated commitment to valuing diversity and contributing to an inclusive working and learning environment and commitment to Harvard Medical School’s work, mission, and community values. Experience leading initiatives, securing buy-in, and driving engagement and results from colleagues who are not direct reports. Positive attitude and team- and solutions-oriented; skilled in navigating organizational boundaries to collaborate effectively. Excellent organizational and time management skills, attention to detail, and a demonstrated ability to juggle multiple projects while working effectively under the pressure of last-minute deadlines and changing priorities. Commitment to Harvard Medical School’s work, mission, and community values. Proficiency in Microsoft Office and Adobe Creative suites. EQUAL OPPORTUNITY EMPLOYER: We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
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