Marketing Manager | Alliant International University
San Diego, California, Marketing Manager
Alliant International University is a professional practice University committed to excellence in four areas: Education for Professional Practice, Scholarship, Multicultural and International Competence and Community Engagement. The University provides students with the highest quality of education through excellence and innovation in academic scholarship, applied training and research, and community service, particularly to underserved populations. Through its Mission, the University’s goal is to equip students with the competencies they need to provide public benefit and make an impact in their communities by addressing major contemporary social issues. Core competencies of the University’s training programs include cultural diversity, which is infused in courses and field placements and is manifest in the diversity of its students, faculty. Our Mission: Alliant International University prepares students for professional careers of service and leadership, and promotes the discovery and application of knowledge to improve the lives of people in diverse cultures and communities around the world. Our Vision: An inclusive world empowered by Alliant alumni. The Marketing Manager, under the general direction of the Director, Marketing, will directly plan, develop, and manage integrated marketing campaigns that drive growth of demand and qualified prospective student leads for the Alliant International University system, working with external and internal partners to successfully executie and report on the performance of marketing programs. A successful Marketing Manager will have the ability to manage multiple marketing campaigns and take responsibility for the buyer journey from awareness, engagement, and conversion, to lead nurturing strategies to get maximum ROI from marketing investments. The Marketing Manager is responsbile for maintaing excellent relationships with the leadership of their assigned programs and schools, staying informed about program changes, university and school goals and competitive environments to ensure successful marketing campaigns. The Marketing Manager works with the Director, Marketing to ensure that programs are aligned to overall strategy, budget, and goals, contributing to analytics and reporting required to demonstrate performance marketing campaigns. The Manager will also be responsble for managing the details and the resources needed to execute effective marketing programs, including outside vendors, such as advertising, digital and PR agencies, printers, graphic designers, copywriters, email specialists, or any other internal or external rsources to ensure the succsssful and accurate execution of marketing strategies. Duties & Responsibilites: (Reasonable accomodations may be made to enable individuals with disabilities to perform essential functions )
Responsible for increasing overall awareness, consideration, and lead conversion, with focus on increasing lead quality through execution of marketing strategies and tactics across digital and traditional channels for assigned schools and programs.
Defines needs and develops marketing plans to support the business goals of assigned schools and programs in collaboration with University stakeholders, including academic and admissions, business development, and leadership.
Manages all the details of marketing plans and their execution to ensure in-market delivery of assigned projects and that meet budget, time, and business goals.
Demonstrates through program knowledge of assigned schools and programs.
Identifies differentiators, key messaging, and positions each program to grow volume and market share and to support overall brand positioning.
Develops clear timelines for strategy and/or project implementation. Monitors progress and consistently communicates status to all stakeholders.
Partners with internal and external creative resources to develop marketing assets, including video, photography, advertising, and promotional pieces in support of enrolling goals.
Develops and executes conversion-focused email and other contact strategy initiatives to engate and convert new student prospects.
Oversees and manages the marketing department’s role in executing event and outreach marketing strategies and tactics is support of assigned schools and programs.
Monitors and reports quality control issues for all deliverables and public-facing materials in support of marketing for the assigned schools and programs, including web pages, landing pages, and other digital and traditional assets.
Provides regular reporting of performance metrics, budget tracking, and ongoing optimization plans to meet goals.
Individually, or in partnership with the university’s advertising agency, works to continuously optimize performance of digital and traditional medial efforts for assigned schools and programs.
Ensure that all marketing content and deliverables are professionally written and error-free.
Ensures internal control oversight and compliance with laws and regulatins, safeguarding of assets, compliance with University policies and procedures, reliability of internal and external reporting, and efficiency and effectiveness of operations. Creates an effective control environment, conducts risk assessment, implements, and monitors controls.
Performs other related tasks, duties, and responsibilties as required, asigned, or directed.
Proficiency with Microsoft Office applications, marketing project management processes and tools (e.g.,CoSchedule), Adobe Acrobat, marketing automation (Marketo preferred), SalesForce or similar customer relations management systems, and experience with integrated business software systems in higher education.
Experience working with creative resources to develop marketing campaign and promotional materials, including developing creative briefs and partnering with designers, copywriters, and other creative resources.
Experience developing email campaigns, including staying informed about best practices, performance reporting.
Strong vendor management, project management, and time management skills.
High level of accuracy and attention to detail and a focus on continuous optimization and improvement.
Models successful behaviors, a high-performance work ethic, and continuous self-improvement.
Proven ability to work effectively as a team player.
Highly motivated, focused and results oriented and focused on continuous improvement.
Ability to manage multiple tasks according to required deadlines.
Maintain composure under high stress conditions.
Ability to be optimistic, positive and supportive in all interactions with others.
Sensitivity to cultural diversity and ability to communicate and interact effectively with people of all ages and diverse background.
Minimum Qualifications: Education : Bachelor’s degree in marketing, advertising, communications, business, or a related field from an accredited college or university is required. Experience : The Marketing Manager rold requires at least five (5) years of experience in marketing, advertising, and promotion, with higher education experience preferred. This role requires at least three (3) years’ experience managing digital marketing strategies (specifically paid search, SEO and paid media), and two (2) years developing and managing lead generation campaigns and lead nurturing strategies and demonsrated experience analyzing and reporting marketing data. Certifications, Licenses, etc.: None Application Instructions:
Please submit a resume/CV and cover letter.
Background Check Requirements: Employment is contingent upon successful completion of a background check (including criminal, prior employment and education verification). Failure to satisfactorily complete the background check may affect the application status of applicants or continued employment of current University employees who apply for the position. Additional Information: Anti-Discrimination Policy: Alliant International University prohibits unlawful discrimination, harassment or retaliation in its educational programs, services and activities, and in employment practices, including but not limited to internal promotions, training, opportunities for advancement, terminations, relationships with outside vendors, use of contractors and consultants, and in its admission or access thereto, on the basis of race, ethnicity, national origin or descent, color, creed, religion, sex, age, marital status, disability (including physical, disease, psychiatric or psychological disability), medical condition, pregnancy, veteran status, sexual orientation, gender identification or expression, hair style or texture associated with race, or any other characteristics protected by applicable law. Alliant International University is an Equal Opportunity Employer, committed to ensuring a high quality of education through the diversity of the University community and the curriculum. Women, people of color, people with disabilities and people from other underrepresented groups are encouraged to apply, as we actively seek to increase diversity at all levels. The University will conduct its programs, services and activities consistent with applicable federal, state and local laws, regulations and orders. Applicants must currently be authorized to work in the United States on a full-time basis. Offers of employment are contingent upon the presentation of documents that demonstrate a person’s identity and authorization to work in the United States, which are consistent with the provisions of the Immigration Reform and Control Act. Applicants with disabilities and applicants who require assistance completing an application may contact Human Resources at email@example.com or 858-635-4509. The California Consumer Privacy Act (CCPA) requires that we provide you with this Notice at Collection for California Employees and Applicants . This notice is about the collection and use of your personal information. We encourage you to read this notice carefully. Governing legislation: Titles VI and VII of the Civil Rights Act of 1964, the Civil Rights Act of 1991, Title IX of the Education Amendments Act of 1972, Section 504 of the Rehabilitation Act of 1973, the Americans with Disabilities Act of 1990, the Age Discrimination Act of 1975, the regulations implementing these statutes, and applicable federal and California law. Alliant International University is a smoke and tobacco free environment. Company: Alliant International University, Inc. Country: United States of America State/Region: California City: San Diego Postal Code: 92131 Job ID: 195486 To apply, visit https://jobsearch.createyourowncareer.com/Alliant/job/San-Diego-Marketing-Manager-CA-92131/765559901/ Copyright ©2022 Jobelephant.com Inc. All rights reserved. Posted by the FREE value-added recruitment advertising agency jeid-1249d5ad3777704591358cb7f0bcfdb8
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